INNOVATIVE CREATION: Rising Virtual Influencers: Exploring AI-Powered Social Media Celebrity.

Introduction:

Virtual influencers, and computer-generated personalities, are rising in popularity due to advancements in AI and metaverse technology. They function like human influencers, posting content and partnering with brands, but exist only in the digital realm. The question remains whether they are a lasting trend or a novelty for brands seeking to stand out in a crowded social media landscape.

Haute Couture and Virtual influencers ever wondered what it would be like if these two industries joined forces? We would like to introduce the world's first digital supermodel, Introducing with Shudu @shudu.gram, a South African model originating from England; she is the world’s first digital supermodel. She has mesmerized audiences worldwide with supermodel-like poses and how she embodies such a classy fashion sense. Look at her, and you might even doubt whether she is an AI-powered or a real human influencer.

Understanding Virtual Influencers:

Virtual influencers, also known as CGI (Computer-Generated Imagery) or digital influencers, are computer-generated characters designed to resemble humans. These virtual personalities are created using advanced 3D modeling and animation techniques, allowing them to interact with users on social media platforms just like real influencers. Examples include Lil Miquela, Shudu Gram, and Noonoouri, who have amassed millions of followers and collaborations with top brands. Meet @noonoouri a Munich-based cartoon influencer and virtual model represented by IMG Models. She advocates for fur-free fashion and has even released music with Warner Music Germany. Her passion for fashion and sustainability has earned her the adoration of many major fashion brands.

The Rise of Virtual Influencers refers to the increasing popularity and influence of computer-generated characters or avatars on social media platforms. These virtual influencers are created using advanced technology and are often used by brands and companies to promote products and engage with audiences.

Virtual influencers have gained a significant following on platforms like Instagram and YouTube, with some even surpassing the number of followers of real-life influencers. They can interact with users, post content, and even collaborate with other influencers and brands.

We’ve already introduced a new name in the digital influencer industry, and now meet some of the experienced ones, @bermudaisbae Bermuda is a classic name that will pop up in people’s minds. Created in Los Angeles in December 2016, she appears as a sexy bombshell blonde with a curvy shape and charming eyes.

Virtual influencers offer benefits.

Virtual influencers offer benefits such as increased control over content, adaptability across different regions and languages, and consistency in appearance and messaging. This makes them appealing to brands looking to convey specific messages and maintain a consistent brand image. Virtual influencers are digital characters that have their own social media presence, often created using computer-generated imagery (CGI) or artificial intelligence (AI). They can be designed to look like real people, animals, or even fantasy creatures. Here are some benefits of virtual influencers:

1. Consistency and Reliability: Virtual influencers can post content consistently, 24/7, without getting tired or experiencing mood swings. They can maintain a consistent aesthetic and tone, which is appealing to brands.

2. Cost-Effective: Virtual influencers eliminate the need for expensive photo shoots, travel, and talent fees associated with human influencers. They also don't require makeup, wardrobe changes, or catering.

3. Scalability: Virtual influencers can reach a massive audience quickly and efficiently, as they can create and share content rapidly. This makes them ideal for promoting products or services with a short shelf life.

4. Flexibility: Virtual influencers can be easily edited or modified to fit different brand aesthetics or campaign themes. They can also be programmed to speak multiple languages or adapt to various cultural contexts.

5. Authenticity and Control: Brands have complete control over the messaging, tone, and actions of virtual influencers. This ensures that the influencer's content aligns perfectly with the brand's values and goals.

6. No Risk of Controversy: Virtual influencers are less likely to get involved in controversies or scandals that could harm a brand's reputation. They can be programmed to avoid sensitive topics or offensive language.

7. Data Analysis and Insights: Virtual influencers can provide valuable data and insights on consumer behavior, engagement patterns, and campaign effectiveness. This helps brands refine their marketing strategies and optimize their ROI.

8. Environmental Sustainability: By reducing the need for physical production, travel, and waste generation, virtual influencers can contribute to a more environmentally sustainable marketing landscape.

9. Diversity and Inclusivity: Virtual influencers can be designed to represent diverse racial, ethnic, age, ability, and gender groups, promoting inclusivity and representation in advertising.

10. Novelty and Engagement: Virtual influencers can offer a unique and captivating experience for audiences, increasing engagement rates and encouraging users to share content with others.

Overall, virtual influencers offer a range of benefits that can help brands achieve their marketing goals while minimizing costs and risks. Exploiting parasocial relationships in a new way. However, some people see virtual influencers as a negative aspect of modern culture, as they are meticulously crafted to exploit emotional connections for marketing purposes.

Virtual Influencers Market Size and Growth

The global virtual influencer market has been on a meteoric rise. In 2022, it was estimated at USD 3.60 billion. By 2030, it is projected to reach an astounding USD 45.82 billion, growing at a remarkable CAGR of 38.9%. The virtual influencer industry is rapidly growing, with significant economic implications. This growth is driven by the increasing adoption of virtual influencers by brands for marketing campaigns, as they offer a cost-effective and scalable solution compared to traditional influencers.

1. Driving Forces.

A. Digital Landscape Evolution

As our digital lives evolve, so do our interactions. Social media usage is skyrocketing, creating fertile ground for virtual influencers. Brands recognize the potential of these digital avatars to engage audiences in novel ways.

B. Creative Freedom and Scalability

Virtual influencers offer brands a unique proposition. Brands can tailor virtual influencers precisely to their campaign objectives, aligning personality and brand values. Cost-effective scalability is also an important factor, unlike human influencers, virtual counterparts don’t need sleep, vacations, or coffee breaks.

C. Fashion Industry’s Embrace

The fashion industry has been a trailblazer in adopting virtual influencers because they offer - Flexibility and Remarkable Cost Efficiency. That means brands can target specific customer segments while maintaining marketing strategy flexibility. Virtual influencers don’t demand hefty fees or designer wardrobes.

2. Ongoing Innovations

The market is dynamic, with continuous advancements, and virtual influencers are becoming increasingly realistic and engaging. TopSocial India’s launch of a South Indian virtual influencer, Sravya, demonstrates localization efforts¹.

3. Pandemic Impact

The COVID-19 pandemic had an unexpected silver lining for virtual influencers. Lockdowns drove more people to social media, expanding the audience. Virtual influencers found a bigger, more engaged following.

Virtual Influencer Market: A Digital Revolution

The virtual influencer industry is not just a trend; it’s a seismic shift in the way brands engage with audiences. Let’s dive into the fascinating world of virtual influencers and explore the market dynamics.

The virtual influencer market isn’t just about pixels and algorithms; it’s about redefining influence. As we navigate this digital universe, let’s celebrate the fusion of creativity, technology, and authenticity. Buckle up we’re on a rocket ship to the future!

In a 2022 survey, it was found that 58% of participants are followers of at least one virtual influencer, and 35% of consumers reported buying a product endorsed by a virtual influencer. The demographic most inclined to purchase products promoted by virtual influencers were individuals between the ages of 18 and 45.

Really virtual influencer-derived

Actually, VTubers are a type of online content creators who stream and make videos using virtual avatars or characters instead of their real faces. The concept of VTubing originated in Japan in 2016 and has since grown exponentially in popularity. It has specific examples of successful VTubers:

GawrGura: She is the most popular VTuber on YouTube. As of April 2024, the Hololive EN 1st Gen member has over 4.4 million subscribers on YouTube placing her firmly ahead of the competition. Gura’s incredible growth as a content creator has been apparent ever since her debut in September 2020.

Apoki @imapoki: She is one of the most iconic VTubers. After releasing numerous singles, she has just launched her latest full album, ‘Earth Space Time,’ in 2023. From the beginning until today, she has collaborated with plenty of international brands and already has over 5 million followers across all her platforms – including YouTube, TikTok, and Instagram.

Apoki

The audience has formed a connection with the avatar rather than the performer, raising the question of whether a human performer is necessary. While there are AI VTubers like Neuro-sama with a large following, the technology is not yet as responsive as a human. However, it is only a matter of time before the technology catches up.

Impact on Influencer Marketing:

Virtual influencers are disrupting the influencer marketing landscape, challenging the dominance of human influencers. Brands are drawn to virtual influencers for their ability to maintain a consistent brand image, work 24/7, and avoid controversies associated with real influencers. Moreover, virtual influencers offer endless creative possibilities, allowing brands to experiment with innovative storytelling and brand experiences.

Top virtual influencers making waves on social media.

Virtual influencers have been quietly revolutionizing the world of influencer marketing, with top names like Lil Miquela Introducing Aitana @fit_aitana, the AI influencer, with an impressive Instagram following of 274K, she transforms collaborations with various brands. and Janky gaining massive followers on social media. Lil Miquela, living @lilmiquela, in LA, has 2.6 million Instagram followers and 3.5 million TikTok followers. Imma, @imma.gram a virtual girl in Tokyo, has over 390,000 Instagram followers and recently appeared in a Coach campaign alongside real-life celebrities. Next is Janky, @janky a mischievous cat-like character, who has 1 million Instagram followers and 11.9 million TikTok followers, and has collaborated with brands like 7-Eleven, Fortnite, and Gucci.

Audience perceptions of brands

Virtual influencers can significantly impact audience perceptions of brands, either positively or negatively. While AI tools have become increasingly popular and offer numerous benefits for marketers, the more human-like applications of the technology can sometimes create an unsettling effect known as the "uncanny valley." Additionally, some of the most popular virtual influencers have racially ambiguous features, which marketers see as a way for brands to reach a wider audience.

Sustainability and Ethics:

While virtual influencers offer several advantages, they also raise ethical and sustainability concerns. Critics argue that virtual influencers perpetuate unrealistic beauty standards and blur the line between authenticity and artifice. Additionally, the environmental impact of creating and maintaining virtual influencers, including energy consumption and e-waste, is a growing concern in an era of heightened environmental consciousness.

Impact on the 4th Industrial Revolution:

The rise of virtual influencers exemplifies the convergence of technology and creativity, marking a significant development in the Fourth Industrial Revolution. Advances in AI, machine learning, and digital media have enabled the creation of lifelike virtual personalities that blur the boundaries between the virtual and physical worlds. Virtual influencers represent the future of digital entertainment, advertising, and brand engagement in the age of automation and digitalization.

The future of virtual influencer promotion.

Virtual influencer marketing is a fresh and attention-grabbing twist, but there's still a lot we don't know about it. It's important to vet virtual influencers like any other influencer and consider the risks and benefits for your brand. Test the idea against your audience's expectations and your brand's values. Transparency is key, so use hashtags like Powered by AI to let people know it's a virtual influencer campaign, and monitor interactions closely.

Conclusion:

The emergence of virtual influencers represents a paradigm shift in the world of influencer marketing and digital media. With their increasing popularity, economic significance, and impact on the 4th Industrial Revolution, virtual influencers are poised to shape the future of social media and brand engagement. However, as we embrace this new frontier, it's essential to critically examine the ethical implications and sustainability concerns associated with virtual influencers, ensuring that they contribute positively to society and the digital ecosystem.

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